We engaged with a corporate gifting company Kambar Group, based in Bengaluru, India to launch an all-new sustainable brand – ‘Rafter’. We worked across their value chain – right from recommending sustainable materials, to primary and secondary sustainable packaging and providing procurement partner suggestions.
Here’s what they say about us:
It has been a pleasure working with the Next Mile Co. team. We found the sustainable corporate gifting value chain inputs very insightful and helpful. (Basavaraj S., CEO, Kambar Group)
Project deliverables included – building a brand story to explain what ‘Rafter’ truly stands for, creating a brand personality, engaging in thorough market research and identifying a nuanced target audience. These formed the foundation of our recommendations on sustainable materials, suitable types of products, procurement partners and packaging type and material suggestions. We are now working with Social Ghoshna, to build a robust content strategy for the brand Rafter’s digital presence and generating greater awareness on the importance of ‘Gifting with Purpose’.