Sustainable Corporate Gifting Value Chain

We engaged with a corporate gifting company Kambar Group, based in Bengaluru, India to launch an all-new sustainable brand – ‘Rafter’. We worked across their value chain – right from recommending sustainable materials, to primary and secondary sustainable packaging and providing procurement partner suggestions.

Here’s what they say about us:

It has been a pleasure working with the Next Mile Co. team. We found the sustainable corporate gifting value chain inputs very insightful and helpful. (Basavaraj S., CEO, Kambar Group)

Project deliverables included – building a brand story to explain what ‘Rafter’ truly stands for, creating a brand personality, engaging in thorough market research and identifying a nuanced target audience. These formed the foundation of our recommendations on sustainable materials, suitable types of products, procurement partners and packaging type and material suggestions. We are now working with Social Ghoshna, to build a robust content strategy for the brand Rafter’s digital presence and generating greater awareness on the importance of ‘Gifting with Purpose’.

Project outcomes

The project focused on building a strong foundation for the launch of brand ‘Rafter’ as a sustainable corporate gifting brand. Apart from having built a brand story, personality and detailed target audience analysis, following were the key project outcomes:
10 sustainable product materials and 14 product ideas shared, basis target audience needs
10 procurement partners identified for improved access to quality sustainable packaging materials and products
10 sustainable primary and secondary packaging material options shared
Customised product feedback survey for gathering customer intelligence