Natural Honey Value Chain Strengthening

Natural honey brand ‘Vriksha’ of Chhattisgarh Food Products based in Durg, India engaged with us to build market opportunities for them. The process began with conducting a natural honey market analysis, along with a peer analysis. This was supplemented with an in-depth Strength-Weakness-Opportunities-Threat (SWOT) analysis and new market opportunities were identified.

Here’s what they say about us:

In any situation of crisis, we look at Next Mile Co. as a one-stop solution. (Prakash Sao, Founder, Chhattisgarh Food Products)

Through the four-month long engagement, project deliverables included – building a peer profile for better market understanding, conducting a detailed SWOT analysis for better internal understanding and identifying new market opportunities for scale up. These deliverables formed the foundation for helping Chhattisgarh Food Products to expand the reach of their flagship brand ‘Vriksha’.

Project outcomes

With the aim of helping scale up the brand, our project focused on creating new revenue streams and market opportunities. Leveraging market intelligence and having a better competitor understanding, following were the key project outcomes:
1 new marketing channel opened up for Vriksha Honey, i.e. Amazon.
Well-defined internal processes and understanding to support market linkage
Robust peer analysis to better understand market trends