Natural honey brand ‘Vriksha’ of Chhattisgarh Food Products based in Durg, India engaged with us to build market opportunities for them. The process began with conducting a natural honey market analysis, along with a peer analysis. This was supplemented with an in-depth Strength-Weakness-Opportunities-Threat (SWOT) analysis and new market opportunities were identified.
Here’s what they say about us:
In any situation of crisis, we look at Next Mile Co. as a one-stop solution. (Prakash Sao, Founder, Chhattisgarh Food Products)
Through the four-month long engagement, project deliverables included – building a peer profile for better market understanding, conducting a detailed SWOT analysis for better internal understanding and identifying new market opportunities for scale up. These deliverables formed the foundation for helping Chhattisgarh Food Products to expand the reach of their flagship brand ‘Vriksha’.