With the aim to support rural artisans on their journey from craftpersonship to entrepreneurship, the National Institute of Fashion Technology (NIFT) New Delhi, India engaged with us. This engagement was a part of the NIFT ‘Artisan Awareness Workshop’ which is an activity encouraged by the Ministry of Textiles, Government of India.
Here’s what they say about us:
The step-by-step run through on building a WhatsApp Business account and its relevance in their journey from ‘Craftpersonship to Entrepreneurship’ was appreciated by all artisans. (Surbhi Ahuja, Assistant Professor and Campus Co-ordinator M.Des, NIFT, New Delhi)
The six-hour workshop was titled, ‘Karigari se Vyapari’ or ‘Craftpersonship to Entrepreneurship’ and was conducted for the NIFT artisans across India. The aim of the project was to make the artisans understand the practical tools available to support them in their entrepreneurial journey and how they can use these tools to even thrive in challenging times – for instance, in times of the pandemic. The workshop entailed knowledge sharing on marketing & communication tools and interactive exercises for all the participants and has been held in 2021 and 2022.