Communications Strategy Development

We were engaged for a communication strategy building project by CARPE-EcoSattva, a company that specialises in waste management, waste water treatment and green cover management. With the objective of generating awareness regarding their operations, the project focus was on creating a holistic communications strategy with recommendations and best practices for better presence over online and offline media.

Here’s what they say about us:

We appreciate the commitment and professionalism of Team Next Mile Co. towards the project on building our communications strategy and wish them all the luck for the future. (Gauri Mirashi-Shirsath, Co-founder, CARPE-EcoSattva)

Project deliverables included – creating the brand story, brand personality and target audience analysis. A comprehensive list of recommendations and best practices were then provided on different forms of communication – online (LinkedIn, Instagram, Twitter, Facebook, Quora, WhatsApp, Telegram) and offline (print media) along with key considerations for developing an organisational newsletter. Trainings were delivered to the team to put into action, the customised recommendations. Finally, to measure effectiveness of the recommendations, pre and post (90 days) Social Media audits were carried out.

Project outcomes

Having a structured communications approach, allows an organisation to reach the right target audience and build new partnerships to scale up operations. Through this project engagement, there was a strategic, measured and implementation-friendly approach followed to empower CARPE-EcoSattva on communicating in the best possible manner. Key project outcomes included:
5x engagement above market standards across 4 social media channels was achieved
Strategic recommendations customised to the target audience and brand personality for online and offline channels
Better internal understanding of communication best practices that can be leveraged